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A Smooth(ie) Entry into Asia
Innocent
A Smooth(ie) Entry into Asia
Innocent
(Industry)
(Industry)
FMCG
FMCG
(Market)
(Market)
Hong Kong & Singapore
Hong Kong & Singapore
(Services)
(Services)
Go-to-Market Strategy
Go-to-Market Strategy
,
,
Campaign Activation
Campaign Activation
,
,
Social Media Amplification
Social Media Amplification
,
,
Design & Copywriting
Design & Copywriting
,
,
Content Production
Content Production
,
,
Offline Event Production
Offline Event Production
The Challenge
The Challenge
Innocent sought a go-to-market strategy for its entry into Hong Kong and Singapore, paired with city-wide campaigns to match—introducing their smoothies to local audiences while staying true to the brand's signature whimsical humour and witty tone of voice.
Innocent sought a go-to-market strategy for its entry into Hong Kong and Singapore, paired with city-wide campaigns to match—introducing their smoothies to local audiences while staying true to the brand's signature whimsical humour and witty tone of voice.
The Approach
The Approach
We placed Innocent's tone of voice and whimsical personality at the heart of the approach, guiding how we developed and localised the messaging and copywriting for the smoothest possible arrival in Hong Kong and Singapore—pun intended. Our communications strategy staggered messaging across the campaign duration, first educating audiences unfamiliar with smoothies and teasing the product's benefits before announcing Innocent's official arrival.
We placed Innocent's tone of voice and whimsical personality at the heart of the approach, guiding how we developed and localised the messaging and copywriting for the smoothest possible arrival in Hong Kong and Singapore—pun intended. Our communications strategy staggered messaging across the campaign duration, first educating audiences unfamiliar with smoothies and teasing the product's benefits before announcing Innocent's official arrival.
The Impact
The Impact
Our 360° campaign built awareness through city-wide OOH in prime public transport locations, POS placements, and sampling roadshows across Hong Kong and Singapore's busiest spots—giving commuters and passers-by a juicy first taste of the brand.
Our 360° campaign built awareness through city-wide OOH in prime public transport locations, POS placements, and sampling roadshows across Hong Kong and Singapore's busiest spots—giving commuters and passers-by a juicy first taste of the brand.
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Let’s Create Something Together
Let’s Create Something Together
Let’s Create Something Together