(INSIGHTS)

Explore how creativity, culture, and progress intersect to shape todays marketing landscape.

How to Select the Right Design KOLs in China? The Playbook for Design Brands

How to Select the Right Design KOLs in China? The Playbook for Design Brands

Monday Sleeping Club: The Global Rise of China’s Chillest Brand

Monday Sleeping Club: The Global Rise of China’s Chillest Brand

How a 3-Year-Old Chinese Shoebrand Became the "Must-Have Souvenir" for Tourists in Shanghai

How a 3-Year-Old Chinese Shoebrand Became the "Must-Have Souvenir" for Tourists in Shanghai

Dining Alone, Living Alone, Traveling Alone: How China's 282 Million Singles Are Redefining the Market

Dining Alone, Living Alone, Traveling Alone: How China's 282 Million Singles Are Redefining the Market

Retail

Decoding 618: How China’s Largest Mid-Year Sale is Redefining Global Brand Entry Strategies

Retail

Decoding 618: How China’s Largest Mid-Year Sale is Redefining Global Brand Entry Strategies

A woman riding a white horse on a green field

Trend

The New CNY Playbook: How Brands Are Crafting Cultural Resonance for 2026

A woman riding a white horse on a green field

Trend

The New CNY Playbook: How Brands Are Crafting Cultural Resonance for 2026

A mother sits on a sofa with her daughter and son with the text bottega veneta

Fashion

Slow Aesthetics, Deep Roots: Bottega Veneta Reimagining Chinese New Year Sincerity for 2026

A mother sits on a sofa with her daughter and son with the text bottega veneta

Fashion

Slow Aesthetics, Deep Roots: Bottega Veneta Reimagining Chinese New Year Sincerity for 2026

A light blue 3D render of a human figure with a pixelated head looking downward

AI

How to Leverage AI Search for Your RedNote Account?

A light blue 3D render of a human figure with a pixelated head looking downward

AI

How to Leverage AI Search for Your RedNote Account?

A person skiing down a snowy mountain

Trends

Frozen Fortune: China’s Winter Sports Boom Transforms Culture and Economy

A person skiing down a snowy mountain

Trends

Frozen Fortune: China’s Winter Sports Boom Transforms Culture and Economy

Shot of hands using a laptop

Tech

Is SEO No Longer Enough? How Conversational AI Is Changing Online Search in China

Shot of hands using a laptop

Tech

Is SEO No Longer Enough? How Conversational AI Is Changing Online Search in China

Miniso store name

Trend

Think Global, Speak Local: Lessons from China’s Successes and Failures in Europe

Miniso store name

Trend

Think Global, Speak Local: Lessons from China’s Successes and Failures in Europe

Close up shot of a uber car

Tech

Think Global, Speak Local: Lessons from Western Successes and Failures in China

Close up shot of a uber car

Tech

Think Global, Speak Local: Lessons from Western Successes and Failures in China

Silhouette of a person looking at their phone with chinese writing with a red background

Tech

Strategies and Tips to Master RED’s Algorithm and Boost Your Engagement Score

Silhouette of a person looking at their phone with chinese writing with a red background

Tech

Strategies and Tips to Master RED’s Algorithm and Boost Your Engagement Score

Illuminated Tesla logo

Tech

The Silent Conqueror: How BYD’s Humble Strategy is Outpacing Tesla’s Showmanship

Illuminated Tesla logo

Tech

The Silent Conqueror: How BYD’s Humble Strategy is Outpacing Tesla’s Showmanship

Man with his legs up on his luggage, watching a flight takeoff from his gate

Tourism

The New Chinese Tourism: Travel Trends Every Agency and Brand Should Know

Man with his legs up on his luggage, watching a flight takeoff from his gate

Tourism

The New Chinese Tourism: Travel Trends Every Agency and Brand Should Know

A Labubu toy on a designer bag

Trends

The Enduring Allure of Charms in the Chinese Market: How Labubu Won the Hearts (and Handbags) of China’s Gen Z

A Labubu toy on a designer bag

Trends

The Enduring Allure of Charms in the Chinese Market: How Labubu Won the Hearts (and Handbags) of China’s Gen Z

Bvlgari storefront

Influencer

The KOS Effect: How Brand Insiders Are Becoming the New Face of Influence

Bvlgari storefront

Influencer

The KOS Effect: How Brand Insiders Are Becoming the New Face of Influence

The red Make America Great Again hat

Brands

China’s Wake-Up Call: The Chinese Brands Beating the West at Its Own Game

The red Make America Great Again hat

Brands

China’s Wake-Up Call: The Chinese Brands Beating the West at Its Own Game

Man running down a path with the streetlights illuminating him

Heath

Rethinking Wellness in China: How a Mindset Shift Is Powering a New Consumer Era

Man running down a path with the streetlights illuminating him

Heath

Rethinking Wellness in China: How a Mindset Shift Is Powering a New Consumer Era

Woman in all red, posing in a room that is all red

Brands

Co-Branding Mastery: Why Influencers Are The New Power Brands

Woman in all red, posing in a room that is all red

Brands

Co-Branding Mastery: Why Influencers Are The New Power Brands

Models in black dresses going down the runway

Luxury

Walking the Line: The Unfinished Story of China’s First Luxury Brand Shanghai Tang

Models in black dresses going down the runway

Luxury

Walking the Line: The Unfinished Story of China’s First Luxury Brand Shanghai Tang

A bowel of White Rabbit candy

Marketing

The Business of Nostalgia: How To Turn Memories Into Marketing Gold

A bowel of White Rabbit candy

Marketing

The Business of Nostalgia: How To Turn Memories Into Marketing Gold

Close-up of a smartphone with a chinese app icon

Trend

From “TikTok Refugees” to Potential Customers: How Chinese Brands Are Owning RedNote’s U.S. Boom

Close-up of a smartphone with a chinese app icon

Trend

From “TikTok Refugees” to Potential Customers: How Chinese Brands Are Owning RedNote’s U.S. Boom

Woman using a podcast mic

Tech

Are You Listening? How Top Brands Are Turning Up the Volume on Podcast Marketing

Woman using a podcast mic

Tech

Are You Listening? How Top Brands Are Turning Up the Volume on Podcast Marketing

How to Select the Right Design KOLs in China? The Playbook for Design Brands

Monday Sleeping Club: The Global Rise of China’s Chillest Brand

How a 3-Year-Old Chinese Shoebrand Became the "Must-Have Souvenir" for Tourists in Shanghai

Dining Alone, Living Alone, Traveling Alone: How China's 282 Million Singles Are Redefining the Market

Retail

Decoding 618: How China’s Largest Mid-Year Sale is Redefining Global Brand Entry Strategies

A woman riding a white horse on a green field

Trend

The New CNY Playbook: How Brands Are Crafting Cultural Resonance for 2026

A mother sits on a sofa with her daughter and son with the text bottega veneta

Fashion

Slow Aesthetics, Deep Roots: Bottega Veneta Reimagining Chinese New Year Sincerity for 2026

A light blue 3D render of a human figure with a pixelated head looking downward

AI

How to Leverage AI Search for Your RedNote Account?

A person skiing down a snowy mountain

Trends

Frozen Fortune: China’s Winter Sports Boom Transforms Culture and Economy

Shot of hands using a laptop

Tech

Is SEO No Longer Enough? How Conversational AI Is Changing Online Search in China

Miniso store name

Trend

Think Global, Speak Local: Lessons from China’s Successes and Failures in Europe

Close up shot of a uber car

Tech

Think Global, Speak Local: Lessons from Western Successes and Failures in China

Silhouette of a person looking at their phone with chinese writing with a red background

Tech

Strategies and Tips to Master RED’s Algorithm and Boost Your Engagement Score

Illuminated Tesla logo

Tech

The Silent Conqueror: How BYD’s Humble Strategy is Outpacing Tesla’s Showmanship

Man with his legs up on his luggage, watching a flight takeoff from his gate

Tourism

The New Chinese Tourism: Travel Trends Every Agency and Brand Should Know

A Labubu toy on a designer bag

Trends

The Enduring Allure of Charms in the Chinese Market: How Labubu Won the Hearts (and Handbags) of China’s Gen Z

Bvlgari storefront

Influencer

The KOS Effect: How Brand Insiders Are Becoming the New Face of Influence

The red Make America Great Again hat

Brands

China’s Wake-Up Call: The Chinese Brands Beating the West at Its Own Game

Man running down a path with the streetlights illuminating him

Heath

Rethinking Wellness in China: How a Mindset Shift Is Powering a New Consumer Era

Woman in all red, posing in a room that is all red

Brands

Co-Branding Mastery: Why Influencers Are The New Power Brands

Models in black dresses going down the runway

Luxury

Walking the Line: The Unfinished Story of China’s First Luxury Brand Shanghai Tang

A bowel of White Rabbit candy

Marketing

The Business of Nostalgia: How To Turn Memories Into Marketing Gold

Close-up of a smartphone with a chinese app icon

Trend

From “TikTok Refugees” to Potential Customers: How Chinese Brands Are Owning RedNote’s U.S. Boom

Woman using a podcast mic

Tech

Are You Listening? How Top Brands Are Turning Up the Volume on Podcast Marketing

Understand Our Creative Vision

Understand Our Creative Vision

Understand Our Creative Vision