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Pets Over People? How “Fur Kids” Are Reshaping China’s Economy
From Guochao to Feiyi: The Movement That’s Keeping China’s Traditions Alive
Tea vs. Coffee: is coffee becoming China’s new cup of tea?
"Cult" Today
Luxury in Translation: How Global Brands Risk Irrelevance in China’s Gen Z-Driven Market Revolution
The Rise of “Made in China”: From Global Manufacturing to Brand Powerhouse
The New Luxury Language: How Emotional Experiences Are Shaping Chinese Consumerism
Shanghai Takes Center Stage: Brands Race to Capture China’s Fashion Surge
Forget Shopping—China’s Travelers Ditch Souvenirs for Screen-Inspired Journeys
Qixi Festival: the month of love and brand brilliance.
Unlock the power of OTAs: Strategies for brands to thrive in China's booming outbound tourism market.
A Star is Born - the afterburn of the Paris Summer Games.
Aesop unveiled: How a Melbourne gem became a global skincare icon through experience and empowerment.
Casetify shows how brand purpose and creative thinking help survive tough times.
Paris 2024 Olympics: A bold arena for cross-cultural marketing.
Welcome to China's frugal revolution.
Unlocking the Power of Travel Digital Marketing: Chinese Travelers Resuming Strong by Q4 2023.
How Creative Marketing Helps Businesses in Turbulent Times.
The Sharing Economy.
The resurgence of Chinese travel.
Who is Going to Be the Next Unicorn?
Branding and Marketing Strategies for Airlines in a World Recovering from Travel Bans.
Shein’s Unique Selling Points That Make It Unbeatable.
Have you tasted the full power of social media yet?
Earth Day shows CSR is not optional; brands must add to a healthier planet.
How Brands in China Are Leveraging NFTs.
How Brands Should Leverage NFTs.
Reimagining Luxury Brands in the Metaverse.
It’s time to double down on digital marketing.
Trends come and go, but fashion brands never die.
The building blocks of a kick-ass digital marketing strategy.
How to use social media for selling your products?
3 Digital marketing trends you need to jump on right now.
4 challenges that demand a digital marketing shift.
Brands can achieve more using WeChat Mini Programmes for e-commerce.
The future of retail, will be Shopified.
Omni-channel is the only forward for travel retail.
Brand research: Maximising potential in new & existing markets.
Gymshark shows what the future of branding holds.
If you don’t care why Oatly’s branding is great, it’s fine. Someone else will.
Steps to launching a tech brand onto the big stage.
How to make it big in the dropshipping world.
How malls and landlords can use digital marketing to boost revenue.
Explore new possibilities for your brand.
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