Jacopo launched Branding Records in 2013 with a mission of connecting with brands from east to west to define powerful, purpose-driven marketing strategies that put them on the leading edge of their industries. As the firm’s vision-holder, he provides big-picture oversight and advises clients on how they can leverage creative branding to maximize their growth. He is currently focused on expanding Branding Record’s reach into Europe and the Middle East as the next step in creating a truly game-changing global branding agency.

An expert in branding and a long-time veteran of the European and Asian markets, he has worked with many iconic, ground-breaking brands, including Salvatore Ferragamo, Ralph Lauren, Coca Cola Company, emerging fintech ventures, and more.

As co-founder and chief operating officer, Gabriele is responsible for the company’s global operations. From day-to-day operations to strategically managing, organizing, and coordinating company operations and employees from different departments and locations.

His future-proof formula hinges on striking just the right balance between cultivating a borderless, global imagination while remaining rooted in local culture and heritage, aiming to create agile solutions that can keep pace in today’s constantly evolving marketplace.In his decade of experience consulting with multinational brands and launching startups across Greater China and Southeast Asia, he has helped transform the consumer landscape. His vision and leadership have shaped how people across Asia and Europe experience some of the biggest-name brands in retail, health, lifestyle, insurance, automotive, and more.

Giuliana joined Branding Records in 2022 as General Manager for Italy, bringing her entire team from a former digital agency that focused on the Chinese market. Her main focus is to help Italian companies access the Chinese markets. After graduating with a degree in economics, she started her career as a strategic consultant for Pricewaterhouse, working with major companies in the retail and industry sectors, such as L'Oreal, Pirelli, and Gillette. Later, she worked in marketing and business development roles for multinational corporations, banks, and startups, with a particular emphasis on digital and e-commerce.

Giuliana is passionate about Chinese culture and economics, and she works with enthusiasm to bridge the gap between Western products and Chinese customers. Her ultimate goal is to provide quality service that is tailored to their needs.

Zola, specializing in crafting go-to-market strategies from inception to execution, brings a wealth of expertise to the table. With a keen focus on consumer-centric approaches, she excels in building brands and products that resonate deeply with diverse audiences.

Having immersed herself in various cultures across Asia and Europe, Zola possesses a unique ability to seamlessly integrate products into different cultural landscapes while infusing them with data-driven creativity. With over a decade of hands-on experience in branding and marketing, Zola has spearheaded numerous successful projects across a wide array of industries, collaborating with industry leaders such as LVMH, L'OREAL, DANONE, KERING GROUP, CHANEL, and P&G, among others.

Her mastery extends beyond traditional borders, as she adeptly navigates the intricacies of brand localization and globalization, bridging the gap between Eastern and Western markets. Notable achievements include her contributions to renowned brands like The Kooples, Caterpillar, Philippe & Gatson, Moncler, and Lacoste, to name a few. To which Zola's forward-thinking approach to sustainable business models ensures that her strategies remain future-proof and deliver enduring success over the long haul.

Vivienne is a unique professional who thrives at the intersection between data-driven analysis and creative thinking. Armed with a strong technical and intellectual rigour from her academic background in mathematics at the University of Oxford, she has the ability to infuse latest trends and technologies into everyday marketing planning and activities. As a logical thinker, she has the ability to dissect complicated projects and distill them into concepts that are easy to digest.

Being an ex-Ogilvy with over 10 years of experience in the marketing and creative fields, she has developed a strong acumen in marketing strategies and creative problem solving. Her comprehensive and versatile portfolio spans across a wide range of clients from P&G Group, Chanel, MUJI, Breitling, Airbnb, innocent Drinks, Mercedes Benz, Animoca Brands, New Zealand Tourism Board, Bank of China, and more.

Marcus is a hybrid of a strategist, writer, art director and entrepreneur. He has 10+ years experience of marketing for clients in arts, culture, publishing, finance, technology and FMCG. During his career, Marcus has developed a unique blend of skills that allow him to approach marketing from various angles. His strategic thinking helps him identify opportunities and create effective campaigns. As a writer, he crafts compelling narratives that resonate with audiences. In his role as an art director, he brings visual elements to life, ensuring that the message is communicated effectively. Finally, Marcus's entrepreneurial mindset drives him to constantly innovate and find new ways to reach target demographics. He has worked with a wide range of high profile clients, including: Alibaba, Canon, Dover Street Market, Epic Games, H&M, K11, LVMH, Monocle, NVIDIA, OPPO, SF Express, WeChat.

As Branding Record’s Account Director, Sandy has the rare gift of being a jack of all trades and master of all. Drawing on a depth and breadth of experience developed over a decade-long career, she runs integrated marketing campaigns for several different industries and markets.

Her ten years in marketing have not only sparked her natural affinity for the work into a full-blown passion, they have also taken her around the world. She has led various strategic, creative, digital, and social campaigns in China and Asia-Pacific markets, with notable clients including L’Oréal Paris, Kering Group, Richemont Group, INFINITI, Tom Ford, and Shiseido Group. In addition to being a specialist in the luxury and beauty industries, she also has extensive experience in commercial and residential properties and hospitality.

With a solid foundation in finance and extensive experience spanning over two decades, Becky delivers strategic financial leadership and drives operational excellence. Holding a Master in Business Administration from Deakin University and a Bachelor of Commerce from The University of Sydney, Becky is a distinguished member of HKICPA and CPA Australia.

As the Financial Controller of Branding Records, Becky has successfully overseen diverse functions, including Accounting, Human Resources, Legal, and Information Technology. She is an innovator and problem-solver, extending her expertise to legal and IT matters, which are instrumental for Branding Records' global operation.

In her prior role as the Regional Finance Director at Ferragamo Hong Kong Limited, Becky played a pivotal role in managing shared accounting services for both wholesale and retail operations across Asia Pacific. With great expertise in liaising with auditors, implementing SAP systems, and standardizing procedures across multiple Asian countries, she mastered streamlining processes, system enhancements, and provided comprehensive training to finance users.

With a track record of success at renowned fashion brands such as Versace, Samsonite, Canali, and Valentino Fashion Group, Becky has a drive for organizational growth.

Becky possesses strong people management and leadership skills, bringing a wealth of experience, strategic vision, and a proven ability to lead cross-functional teams, ensuring the financial success and operational efficiency of Branding Records.