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Made in Italy heritage positioning and creator marketing in China
Acetaia Giusti
Made in Italy heritage positioning and creator marketing in China
Acetaia Giusti
(Industry)
(Industry)
Food & Beverage
Food & Beverage
(Market)
(Market)
Greater China
Greater China
(Services)
(Services)
Brand Positioning
Brand Positioning
,
,
Creator Marketing
Creator Marketing
,
,
Social Media Activation
Social Media Activation
,
,
Cultural Localization
Cultural Localization
,
,
China Digital Strategy
China Digital Strategy
The Challenge
The Challenge
China’s premium imported food category is competitive and trust driven. Giusti needed to translate centuries of Made in Italy heritage into culturally relevant digital narratives, build credibility among consumers unfamiliar with traditional balsamic vinegar, and differentiate from imitation and lower priced alternatives.
China’s premium imported food category is competitive and trust driven. Giusti needed to translate centuries of Made in Italy heritage into culturally relevant digital narratives, build credibility among consumers unfamiliar with traditional balsamic vinegar, and differentiate from imitation and lower priced alternatives.
The Approach
The Approach
We positioned Giusti as Italian gastronomic excellence, shifting communication from product attributes to cultural value. We activated carefully selected creators aligned with premium lifestyle and gourmet audiences to deliver educational storytelling and aspirational dining moments across China native platforms. Localization emphasized authenticity cues, gifting culture, and fine dining aspiration to align heritage with modern Chinese motivations.
We positioned Giusti as Italian gastronomic excellence, shifting communication from product attributes to cultural value. We activated carefully selected creators aligned with premium lifestyle and gourmet audiences to deliver educational storytelling and aspirational dining moments across China native platforms. Localization emphasized authenticity cues, gifting culture, and fine dining aspiration to align heritage with modern Chinese motivations.
The Impact
The Impact
Giusti strengthened awareness and premium perception in China, built trust through creator led storytelling, and established clearer differentiation in a crowded imported food market.
Giusti strengthened awareness and premium perception in China, built trust through creator led storytelling, and established clearer differentiation in a crowded imported food market.
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Let’s Create Something Together
Let’s Create Something Together
Let’s Create Something Together