CHUBB LIFE
Digital
View
↓
HASL: Bringing More to Life
Heng An Standard Life
HASL: Bringing More to Life
Heng An Standard Life
(Industry)
(Industry)
Insurance
Insurance
(Market)
(Market)
Hong Kong
Hong Kong
(Services)
(Services)
Brand Identity System
Brand Identity System
,
,
Creative Direction
Creative Direction
,
,
Messaging Platform
Messaging Platform
,
,
Design & Copywriting
Design & Copywriting
The Challenge
The Challenge
Heng An Standard Life needed to modernise its brand to resonate with a younger audience and strengthen credibility. Beyond a refresh, the ambition was to expand the identity into a full visual language—one that brought greater creativity and distinction to its marketing materials while better communicating the product's premium positioning, all without losing the professionalism expected of a corporate institution.
Heng An Standard Life needed to modernise its brand to resonate with a younger audience and strengthen credibility. Beyond a refresh, the ambition was to expand the identity into a full visual language—one that brought greater creativity and distinction to its marketing materials while better communicating the product's premium positioning, all without losing the professionalism expected of a corporate institution.
The Approach
The Approach
We stayed true to the brand's essence—retaining its logo and colour palette while giving both a modern twist. From there, we developed a new visual language inspired by the logo, fully fleshing out the HASL brand world and applying it consistently across all key touchpoints.
We stayed true to the brand's essence—retaining its logo and colour palette while giving both a modern twist. From there, we developed a new visual language inspired by the logo, fully fleshing out the HASL brand world and applying it consistently across all key touchpoints.
The Impact
The Impact
All the way from their corporate identity to their holistic brand image, HASL is now showing up as the best version of itself—with the refreshed brand continuing to roll out across its remaining touchpoints.
All the way from their corporate identity to their holistic brand image, HASL is now showing up as the best version of itself—with the refreshed brand continuing to roll out across its remaining touchpoints.
More Projects
Let’s Create Something Together
Let’s Create Something Together
Let’s Create Something Together