A Local Twist on British Freshness
Pret A Manger
A Local Twist on British Freshness
Pret A Manger
(Industry)
(Industry)
Food & Beverage
Food & Beverage
(Market)
(Market)
Hong Kong
Hong Kong
(Services)
(Services)
Social Media Strategy
Social Media Strategy
,
,
Content Localization
Content Localization
,
,
Design & Copywriting
Design & Copywriting
,
,
Content Production
Content Production
,
,
Paid Social Optimization
Paid Social Optimization
The Challenge
The Challenge
Pret A Manger sought to localise its social content for Hong Kong—cutting through the clutter by balancing global brand guidelines with local preferences, while maintaining a creative edge aligned with its refreshed brand mission: to make every day a little bit brighter.
Pret A Manger sought to localise its social content for Hong Kong—cutting through the clutter by balancing global brand guidelines with local preferences, while maintaining a creative edge aligned with its refreshed brand mission: to make every day a little bit brighter.
The Approach
The Approach
As Pret A Manger's social media partner, we brought a local twist to their messaging while staying true to the tagline, "Pret. Makes Every Day"—highlighting the freshness of its products and the brightness they bring to everyday routines in Hong Kong.
As Pret A Manger's social media partner, we brought a local twist to their messaging while staying true to the tagline, "Pret. Makes Every Day"—highlighting the freshness of its products and the brightness they bring to everyday routines in Hong Kong.
The Impact
The Impact
With a 45% boost in engagement across Meta platforms, we're proud to have helped cement Pret's status as a go-to stop for Hong Kongers craving a little British brightness in their day.
With a 45% boost in engagement across Meta platforms, we're proud to have helped cement Pret's status as a go-to stop for Hong Kongers craving a little British brightness in their day.
More Projects
Let’s create Something Together
Let’s create Something Together
Let’s create Something Together