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be@me: Aligning Who You Are
be@me
be@me: Aligning Who You Are
be@me
(Industry)
(Industry)
Healthcare
Healthcare
(Market)
(Market)
Hong Kong & Mainland China
Hong Kong & Mainland China
(Services)
(Services)
Brand Identity System
Brand Identity System
,
,
Creative Direction
Creative Direction
,
,
Design & Copywriting
Design & Copywriting
,
,
Digital Asset Creation
Digital Asset Creation
The Challenge
The Challenge
In a category dominated by clinical language and high costs, orthodontics often feels distant and transactional. be@me set out to reframe the experience and make it more human, accessible, and relevant to a generation seeking confidence, self-expression, and personal growth.
In a category dominated by clinical language and high costs, orthodontics often feels distant and transactional. be@me set out to reframe the experience and make it more human, accessible, and relevant to a generation seeking confidence, self-expression, and personal growth.
The Approach
The Approach
To bring this vision to life, we crafted a logo and visual identity that balances medical credibility with a sense of warmth and optimism—translating orthodontics into an experience that feels approachable and empowering for today’s youth.
To bring this vision to life, we crafted a logo and visual identity that balances medical credibility with a sense of warmth and optimism—translating orthodontics into an experience that feels approachable and empowering for today’s youth.
The Impact
The Impact
A clear, cohesive identity now carries through every touchpoint—from digital platforms to packaging—bringing consistency and character to every user's experience with be@me.
A clear, cohesive identity now carries through every touchpoint—from digital platforms to packaging—bringing consistency and character to every user's experience with be@me.
More Projects
Let’s Create Something Together
Let’s Create Something Together
Let’s Create Something Together