Luxury Travel Acquisition Strategy for Global Flagship Retail
TIFFANY & CO.
Luxury Travel Acquisition Strategy for Global Flagship Retail
TIFFANY & CO.
(Industry)
(Industry)
Luxury Retail
Luxury Retail
(Market)
(Market)
Mainland China → Global Flagship Stores
Mainland China → Global Flagship Stores
(Services)
(Services)
Campaign Activation
Campaign Activation
Search Marketing
Search Marketing
,
,
CRM Integration
CRM Integration
,
,
Travel Intent Targeting
Travel Intent Targeting
The Challenge
The Challenge
Luxury retail increasingly depends on outbound tourism from Mainland China, yet mostcampaigns focus on in market awareness rather than travel intent. Tiffany needed to influence high net worth Chinese travelers during early trip planning and position global flagship stores as must visit destinations while protecting global brand equity.
Luxury retail increasingly depends on outbound tourism from Mainland China, yet mostcampaigns focus on in market awareness rather than travel intent. Tiffany needed to influence high net worth Chinese travelers during early trip planning and position global flagship stores as must visit destinations while protecting global brand equity.
The Approach
The Approach
We built a travel centric acquisition strategy based on consumer journey insight and media precision. High intent travel signals informed targeting across search and paid social. Localized messaging emphasized flagship exclusivity, in store services, and location specific experiences. CRM integration supported sequential retargeting to reinforce intent from discovery through store visit planning.
We built a travel centric acquisition strategy based on consumer journey insight and media precision. High intent travel signals informed targeting across search and paid social. Localized messaging emphasized flagship exclusivity, in store services, and location specific experiences. CRM integration supported sequential retargeting to reinforce intent from discovery through store visit planning.
The Impact
The Impact
The campaign strengthened visibility among affluent Chinese travelers planning overseas trips and increased engagement across travel planning touchpoints, shifting communication from product led messaging to experience led flagship destination intent.
The campaign strengthened visibility among affluent Chinese travelers planning overseas trips and increased engagement across travel planning touchpoints, shifting communication from product led messaging to experience led flagship destination intent.
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Let’s create Something Together
Let’s create Something Together
Let’s create Something Together