Chinese New Year Gift Box Design
Hormel
Chinese New Year Gift Box Design
Hormel
(Industry)
(Industry)
Food & Snack / FMCG
Food & Snack / FMCG
(Market)
(Market)
Greater China
Greater China
(Services)
(Services)
Creative Direction
Creative Direction
,
,
Creative Strategy
Creative Strategy
The Challenge
The Challenge
Chinese New Year is the peak seasonal gifting moment in China, when brands across categories launch special gift editions. In this highly competitive environment, Hormel sought to reposition its meat snacks as a festive gift option while standing out through design and experience.
Chinese New Year is the peak seasonal gifting moment in China, when brands across categories launch special gift editions. In this highly competitive environment, Hormel sought to reposition its meat snacks as a festive gift option while standing out through design and experience.
The Approach
The Approach
We created an interactive gift box concept, “Pull to Reveal Fortune.” A hidden pull mechanism reveals a popping “Fu” card, turning the unboxing moment into a playful New Year ritual. The concept was extended through themed gifts and e-commerce product pages, ensuring a consistent festive experience across both physical and digital retail.
We created an interactive gift box concept, “Pull to Reveal Fortune.” A hidden pull mechanism reveals a popping “Fu” card, turning the unboxing moment into a playful New Year ritual. The concept was extended through themed gifts and e-commerce product pages, ensuring a consistent festive experience across both physical and digital retail.
The Impact
The Impact
The interactive packaging transformed Hormel’s meat snacks from a functional product into a New Year gifting experience, combining ritual, surprise, and cultural relevance.
The design differentiated the brand within the highly competitive holiday gift market and created a memorable moment of interaction and social sharing for younger consumers.
The interactive packaging transformed Hormel’s meat snacks from a functional product into a New Year gifting experience, combining ritual, surprise, and cultural relevance.
The design differentiated the brand within the highly competitive holiday gift market and created a memorable moment of interaction and social sharing for younger consumers.
More Projects
Let’s create Something Together
Let’s create Something Together
Let’s create Something Together