M&S
Campaign
View
↓
Social media strategy and paid growth for a regulated financial services brand
CHUBB LIFE
Social media strategy and paid growth for a regulated financial services brand
CHUBB LIFE
(Industry)
(Industry)
Financial Services
Financial Services
(Market)
(Market)
Hong Kong
Hong Kong
(Services)
(Services)
Social Strategy
Social Strategy
,
,
Content Production
Content Production
,
,
Community Management
Community Management
,
,
Paid Media Optimization
Paid Media Optimization
,
,
Governance And Compliance Workflows
Governance And Compliance Workflows
The Challenge
The Challenge
Financial services brands face strict compliance, low natural engagement, and complex messaging around protection and wealth planning. Chubb needed a structured multi platform social media strategy that could build trust and authority while delivering measurable audience growth in Hong Kong.
Financial services brands face strict compliance, low natural engagement, and complex messaging around protection and wealth planning. Chubb needed a structured multi platform social media strategy that could build trust and authority while delivering measurable audience growth in Hong Kong.
The Approach
The Approach
We established governance, moderation, and channel guidelines to ensure brand safety and regulatory alignment. A multi platform content system delivered tailored formats for Facebook, Instagram, LinkedIn, and YouTube, balancing education, credibility, and human relevance. Paid social optimization amplified high performing content to drive profile visits, engagement growth, and follower acquisition with KPI led reporting.
We established governance, moderation, and channel guidelines to ensure brand safety and regulatory alignment. A multi platform content system delivered tailored formats for Facebook, Instagram, LinkedIn, and YouTube, balancing education, credibility, and human relevance. Paid social optimization amplified high performing content to drive profile visits, engagement growth, and follower acquisition with KPI led reporting.
The Impact
The Impact
Chubb’s social presence became a scalable growth channel with stronger consistency, improved engagement performance, and a clearer infrastructure balancing compliance, credibility, and performance outcomes.
Chubb’s social presence became a scalable growth channel with stronger consistency, improved engagement performance, and a clearer infrastructure balancing compliance, credibility, and performance outcomes.
More Projects
Let’s Create Something Together
Let’s Create Something Together
Let’s Create Something Together