(Focus / Expertise)
(Focus / Expertise)
Founder and CEO of Branding Records.With over two decades of international experience spanning Europe and Asia, he has advised and partnered with more than 200 brands from global powerhouses like Arc'teryx, UFC, Tiffany & Co., Moncler, and Coca-Cola to forward-thinking organizations including JPMorgan, Chubb, WWF, and Lululemon.His approach centers on branding that delivers real business performance, rooted in deep market intelligence, consumer insight, and behavioral understanding. Currently scaling operations across Europe and the Middle East to meet growing global demand, he's also developing his next venture, House of Records.A regular lecturer, advisor, and speaker, he challenges conventional wisdom in marketing, branding, and growth strategy. His international footprint reflects years of hands-on experience across three continents, shaping brands that resonate across cultures and markets.
Founder and CEO of Branding Records. With over two decades of international experience spanning Europe and Asia, he has advised and partnered with more than 200 brands from global powerhouses like Arc'teryx, UFC, Tiffany & Co., Moncler, and Coca-Cola to forward-thinking organizations including JPMorgan, Chubb, WWF, and Lululemon. His approach centers on branding that delivers real business performance, rooted in deep market intelligence, consumer insight, and behavioral understanding. Currently scaling operations across Europe and the Middle East to meet growing global demand, he's also developing his next venture, House of Records. A regular lecturer, advisor, and speaker, he challenges conventional wisdom in marketing, branding, and growth strategy. His international footprint reflects years of hands-on experience across three continents, shaping brands that resonate across cultures and markets.
(Past Experience)
(Past Experience)
An expert in branding and a long-time veteran of the European and Asian markets, he has worked with many iconic, ground-breaking brands, including Salvatore Ferragamo, Ralph Lauren, Coca Cola Company, emerging fintech ventures, and more.
An expert in branding and a long-time veteran of the European and Asian markets, he has worked with many iconic, ground-breaking brands, including Salvatore Ferragamo, Ralph Lauren, Coca Cola Company, emerging fintech ventures, and more.
(Fun Fact)
(Fun Fact)