(Focus / Expertise)
(Focus / Expertise)
Giuliana joined Branding Records in 2022 as General Manager for Italy, bringing her entire team from a former digital agency that focused on the Chinese market. Her main focus is to help Italian companies access the Chinese markets.
Giuliana joined Branding Records in 2022 as General Manager for Italy, bringing her entire team from a former digital agency that focused on the Chinese market. Her main focus is to help Italian companies access the Chinese markets.
(Past Experience)
(Past Experience)
After graduating with a degree in economics, she started her career as a strategic consultant for Pricewaterhouse, working with major companies in the retail and industry sectors, such as L'Oreal, Pirelli, and Gillette. Later, she worked in marketing and business development roles for multinational corporations, banks, and startups, with a particular emphasis on digital and e-commerce
After graduating with a degree in economics, she started her career as a strategic consultant for Pricewaterhouse, working with major companies in the retail and industry sectors, such as L'Oreal, Pirelli, and Gillette. Later, she worked in marketing and business development roles for multinational corporations, banks, and startups, with a particular emphasis on digital and e-commerce
(Fun Fact)
(Fun Fact)
Giuliana is passionate about Chinese culture and economics, and she works with enthusiasm to bridge the gap between Western products and Chinese customers. Her ultimate goal is to provide quality service that is tailored to their needs.
Giuliana is passionate about Chinese culture and economics, and she works with enthusiasm to bridge the gap between Western products and Chinese customers. Her ultimate goal is to provide quality service that is tailored to their needs.
