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Fashion
Campaign
Moschino x Kellogg's - Year of the Tiger.
Moschino x Kellogg's - Year of the Tiger.
Challenge
Bringing a vision to life
Branding Records helped to create a fierce, fresh and grrr..eat collaboration between Italian fashion brand Moschino and American multinational company, Kelloggs to celebrate The Chinese Year of The Tiger. As an award-winning creative agency, we specialize in helping such titans bring their visions to life through insight, innovation and collaboration.
Solution
Tony The Tiger Time Capsule Collection
What better way to bring in the New Year than with a fresh new look! So, in order to reflect Moschino’s status as a leading fashion brand but also introduce a gamification aspect to the brand, Moschino used Tony The Tiger, as part of their Chinese New Year 2022 collection. And in doing so, the Italian fashion brand introduced an important aspect of childhood nostalgia to its designs. Yet, by using its iconic gold chain logo with graphic silkscreen print, the brand maintains its luxury feel, whilst bringing a more casual and playful element this year, that would appeal not only to a younger audience but also to millennials worldwide.
Outcome
Receiving an extensive media coverage
The Kitschy Tony The Tiger Capsule Collection received extensive media coverage and was led by Moschino Creative Director Jeremy Scott, who of course is always runway ready.
The fun-fuelled collection features 16 items, such as oversized and fitted tees, a hoodie and sweatpant set, a hooded dress, sweatshirt-athletic short set, knits and even a bold tiger stripe denim jacket, shorts and jeans. Now fans of both Italian fashion brands Moschino and Kelloggs can enjoy this fierce and fun collection of ready-to-wear items whether they feature the iconic breakfast cereal, Frosted Flakes or Tony the Tiger himself!
