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Food and Beverage
Digital Marketing
Venchi - A product launch adventure.
Venchi - A product launch adventure.
Challenge
Product launch through gamified O2O consumer journey
A digital driven O2O collaboration with Venchi to further engage with Chinese consumers. Collaborated with the award-winning chocolate brand Venchi for the launch of their new low sugar chocolate collection in mainland China.
Solution
Product launch delivered as an interactive digital journey
Built upon the e-commerce strategy, this well-designed WeChat mini-game was developed to further enhance the brand intimacy between Venchi and their customers by providing a truly engaging and meaningful consumer experience.
Outcome
Turning online traffic to offline footfall
The mini-game successfully boosts and directs footfall to both online and offline touch-points, introduces their new collection to a wider audience, and consolidates the relationship and loyalty of customers to the brand.
