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Hospitality
Branding
Lazybird - Smart & lazy wins the race.
Lazybird - Smart & lazy wins the race.
Challenge
Revolutionising the Recruitment Sphere
Lazybird, a Hong Kong-based recruitment startup, aims to revolutionize the frontline recruitment process for shift-based jobs in the hospitality industry. By offering work-life flexibility to job seekers and simplifying candidate sourcing for employers, Lazybird seeks to streamline the hiring experience and connect employers with top talent.
In anticipation of their upcoming public launch, Lazybird needed a comprehensive solution encompassing brand strategy and the visual development of a launch campaign.
Key objectives for the partnership included establishing Lazybird's brand presence in Hong Kong, executing visual impact for their launch to generate awareness, and achieving a significant milestone of attracting 100,000 job seeker sign-ups on the Lazybird platform within the first year of launch.
Solution
An Engaging Perception
In response to the recruitment platform startup's challenge of establishing an engaging visual identity and assets for their launch, we have developed a comprehensive solution to effectively target both employers and candidates.
Recognizing the importance of a strong brand presence, we have crafted a visually captivating and cohesive visual identity that embodies the startup's values and resonates with the target audience. Utilising the bird element in the brand name, we designed a series of playful mascots that portray the work-life balance that Lazybird provides that creates a consistent brand element in a variety of compositions. These visual assets serve as the foundation for building brand recognition and establishing a positive perception in the market.
Outcome
Tools for a Successful Journey
Through our comprehensive work of strategy and design for Lazybird, we have successfully provided them with a visually appealing, consistent, and impactful visual identity and assets. These deliverables have equipped Lazybird with the essential tools to position themselves for success as they embark on their journey in the highly competitive recruitment market.
