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Food and Beverage
Branding
Crewkies - Baking up a delectable cookie brand.
Crewkies - Baking up a delectable cookie brand.
Challenge
Standing out in a saturated market
The challenge was to create a distinctive brand identity for a new e-commerce cookie brand launching in Hong Kong called Crewkies. The brand needed to stand out in the competitive market, capture the attention of the target audience, and establish a strong presence online. This was to be achieved by creating a cohesive and memorable brand identity that would convey the brand's values, quality, and uniqueness while resonating with the local consumer base.
Solution
Opportunities for differentiation
To address the challenge, we developed a comprehensive and full-service brand identity for Crewkies. We conducted extensive competitor analysis to identify opportunities for differentiation. We then crafted a brand strategy that emphasized the brand's emphasis on delicious, high-quality cookies made to bring happy moments in our daily lives.
We created a visually appealing brand identity that showcased the brand's personality and values through vibrant colors and playful mascots. The logo design incorporated modern typography customized to express the first bite into a cookie that reflected the brand's youthful and fun character. The color palette consisted of bright and inviting tones that evoked feelings of comfort and indulgence. We also developed a distinctive packaging design that combined bold patterns and vibrant colors to catch the eye and create a memorable unboxing experience.
Outcome
A strong foothold for cookie enthusiasts
The outcome of our branding efforts was a resounding success. The new e-commerce brand Crewkies gained significant attention and traction in the Hong Kong market. The cohesive and visually appealing brand identity resonated with the target audience, leading to increased brand recognition and customer engagement. The brand's online presence was strengthened, and the packaging design became an iconic element that customers associated with the brand. The full-service brand identity we created helped the e-commerce cookie brand establish a strong foothold in the market, driving sales and positioning the brand as a reputable and beloved choice for cookie enthusiasts in Hong Kong.
