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Automotive
Campaign
automobile.it - The sense of absolute trust.
automobile.it - The sense of absolute trust.
Challenge
Conveying reliability and trust
To realise the promise of finding the right car for each customer, in the most relevant and persuasive way possible. Simultaneously expressing a customer’s personality, from a broad range of options, quickly and easily but above all else; from a reliable source.
Solution
Portraying certainty through a creative platform
automobile.it removes the need for blind trust, through research and their rigorous process it’s never a gamble of trust, but a totally safe choice. To portray this we made a creative platform that explores the difference between trust…and being certain. With messaging that promises an unexpected qualitative leap, defining the difference between competitors and automobile.it.
Outcome
Reflecting the brand promise
The creation of a wide ranging communication assets, from video production, new bold KVs to a refreshed website UI. All reflecting the new brand expression and brand promise. Taking various forms and playing memorably with an idiomatic expression to one that clarifies in a rational yet engaging way what makes it unique to the automobile.it service, the sense of absolute trust. “Because there’s is who just trust, and who goes on automobile.it”
