Roberto Cavalli – 如何为知名品牌限定店注入新力量?



新物种时代

这个限定店的概念来自Roberto Cavalli新创意总监 Paul Surridges 的最崭新设计系列。Branding Records跟据Roberto Cavalli新系列的特式及营销策略来宣传及设计限定店,运用不同动物图案,鲜豔色彩吸引新客户,成功地将已知意大利品牌引进亚洲市场。


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