lululemon – 如何精准地為目标客群打造产品?

为体贴亚洲客人所需,lululemon在他们最受欢迎的基础款式上,提供全新的尺寸并创造了一系列新的运动休闲服装,名为“Asia Fit”。我们为这个新系列建立了统一的形象标识,包括小型宣传牌、尺寸表、产品标签和衣架等各种协助推广的配件。从材料选取到设计,我们都悉心考虑每一个细节,确保新产品可以完美无瑕的推出市场,符合品牌一贯酷炫的形象。


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