# Branding Records

> Branding Records is a cross-cultural branding and growth agency headquartered in Hong Kong, with offices in Shanghai and Milan. The studio helps global brands enter and scale across China, Hong Kong, and Asia-Pacific—and helps regional brands expand internationally—through brand strategy, creative direction, campaigns, and digital ecosystems.

With 300+ brand partnerships, Branding Records combines cultural fluency, platform expertise (WeChat, RED/Xiaohongshu, Douyin, Tmall), and performance-driven marketing. Offices: Hong Kong (Suite A, 23rd Floor, 33 Des Voeux Road West, Sheung Wan) and Milan (Via Genova Thaon di Ravel 21, 20159).

## About

- [Home](https://brandingrecords.com/): Agency overview, services, featured work, and client trust signals
- [About](https://brandingrecords.com/about): Team, offices, industries served, and press & awards
- [Contact](https://brandingrecords.com/contact): Project enquiries (enquiries@brandingrecords.com) and general info (info@brandingrecords.com)
- [Careers](https://brandingrecords.com/careers): Open roles across creative, marketing, and operations in Hong Kong, Shanghai, and Milan

## Solutions

- [Solutions](https://brandingrecords.com/solutions): Six core service areas—market entry, brand & creative, China marketing, digital growth, offline experience, and PR & customer engagement; includes B-Lab proprietary AI brand intelligence tools

## Featured Work

- [All projects](https://brandingrecords.com/projects/grid): Full portfolio of 14+ case studies across luxury, FMCG, lifestyle, and corporate brands
- [Innocent](https://brandingrecords.com/projects/innocent): Go-to-market launch and 360° campaign for Hong Kong and Singapore entry
- [HOKA](https://brandingrecords.com/projects/hoka-bondi-9-pop-up-an-immersive-brand-experience): Immersive Bondi 9 pop-up experience driving foot traffic and social buzz in Hong Kong
- [Tiffany & Co.](https://brandingrecords.com/projects/tiffany-co-luxury-travel-acquisition-strategy-for-global-flagship-retail): Luxury travel acquisition strategy targeting high-net-worth Chinese travelers for global flagship stores
- [The Peninsula](https://brandingrecords.com/projects/peninsula-luxury-seasonal-narrative-production-campaign): Luxury seasonal narrative and production campaign
- [Cassina](https://brandingrecords.com/projects/cassina-luxury-furniture-brand-expansion-in-china): Luxury furniture brand expansion across WeChat, paid media, and experiential marketing in China
- [SK-II LXP](https://brandingrecords.com/projects/sk-ii-lxp-premium-cultural-positioning-%E2%80%93-the-art-of-timeless-beauty): Premium cultural positioning and brand narrative for luxury skincare across Asia-Pacific

## Insights

- [Insights](https://brandingrecords.com/insights): Articles on China marketing, culture, platforms, luxury, tourism, and brand strategy
- [The New CNY Playbook 2026](https://brandingrecords.com/insights/the-new-cny-playbook-how-brands-are-crafting-cultural-resonance-for-2026): How brands craft cultural resonance for Chinese New Year 2026
- [Master RED's Algorithm](https://brandingrecords.com/insights/strategies-and-tips-to-master-reds-algorithm-and-boost-your-engagement-score): Strategies to improve engagement on Xiaohongshu (RED)
- [The New Chinese Tourism](https://brandingrecords.com/insights/the-new-chinese-tourism-travel-trends-every-agency-and-brand-should-know): Travel trends shaping Chinese outbound tourism and brand opportunities
- [AI Search for RedNote](https://brandingrecords.com/insights/how-to-leverage-ai-search-for-your-rednote-account): How to leverage AI search for RedNote/Xiaohongshu accounts

## Reports

- [Reports](https://brandingrecords.com/reports): Free downloadable research on China consumer and market trends
- [Decoding China 2025](https://brandingrecords.com/reports/decoding-china-2025-a-strategic-guide-to-engaging-the-new-chinese-consumer): Strategic guide to engaging the new Chinese consumer
- [China Luxury Furniture 2026](https://brandingrecords.com/reports/the-luxury-furniture-market-in-china-2026): Navigating China's luxury furniture market
- [Asian Sneaker Marketing 2025](https://brandingrecords.com/reports/asian-sneaker-marketing-report-2025): Asian sneaker marketing trends and strategies

## Optional

- [Projects (list view)](https://brandingrecords.com/projects/list): Alternative portfolio layout
- [Pret A Manger](https://brandingrecords.com/projects/pret-a-manger): Digital and social media partnership
- [M&S](https://brandingrecords.com/projects/marks-spence): Campaign work for Marks & Spencer
- [Christian Dior](https://brandingrecords.com/projects/christian-dior-ai-creative-governance-for-luxury-brand-integrity): AI creative governance for luxury brand integrity
- [lululemon](https://brandingrecords.com/projects/lululemon-global-brand-philosophy-architecture-10-ways-of-practice): Global brand philosophy architecture
- [China Consumers Report 2024](https://brandingrecords.com/reports/breaking-records-the-ultimate-china%E2%80%99s-consumers-report-2024): Comprehensive China consumer report
- [Legal](https://brandingrecords.com/legal): Terms & conditions and legal information
- [LinkedIn](https://www.linkedin.com/company/branding-records/): Company updates and team presence