Zele – How do you transform a local Chinese eyewear brand into a successful international competitor?

STAY YOUNG STAY ZELE

Zele has become a modern and stylish brand that merges fashion with eyewear. With a new visual identity, we elevated Zele from a run of the mill Mainland China eyewear franchise into a fashion forward and eye catching international competitor. After deep study and research about the trends, likes and habits of the youth in local China; we helped Zele develop a new brand image that completely erases it’s pass, giving it a fresh new look. From photography to social media content, we successfully rebuilt Zele’s brand’s perception from scratch; transforming Zele from ordinary to luxury.


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