Zambon – How do you raise awareness on a serious condition?

To promote awareness for the 2019 World Parkinson’s Day, we worked with the Italian chemical-pharmaceutical company Zambon to create a social campaign to raise awareness on this condition. The digital campaign aims to give voice to the people living with Parkinson to raise awareness on their condition and the challenges they face everyday. By using a 3D effect as a consistent element throughout all the key visuals, we conveyed the tremors and the stiffening movements which are common symptoms of the disease. We created a campaign that is powerful thanks to the use of bold typography that really gives importance to the patients’ feelings and make their message stand out.