Roberto Cavalli – How do you bring in new energy to an already renown brand’s pop-up store?

The Age of New Species

This concept is inspired by the new creative director Paul Surrides’s latest collection at Roberto Cavalli. Branding Records designed a pop-up store as well as the design collaterals to marketing strategies, surrounding the idea of mixing animal prints and vibrant colours to attract new customers. Successfully re-introducing the already renowned Italian brand into the Asia market.