Maserati – How to effectively empower your audience through social media?

To celebrate 2019 International Women’s Day, we worked with Maserati to create a social campaign that would relate to the brand’s heritage and history. We created an engaging story featuring Maria Teresa de Filippis, the first woman F1 driver. By using black and white imagery as a consistent design element throughout all social media channels, we created a campaign that was nostalgic and powerful. We create catchy and bold slogans for the campaign, alongside personable copywriting that would inspire their audience. Dare to inspire.


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