lululemon – How do you achieve the perfect fit for a particular market?

Stay ahead in anticipating your customer needs.

In order to provide new sizing options for some of their most popular styles, with Asian guests in mind, lululemon created a new line of athleisure wear, named “Asia Fit”. We helped to develop a consistent identity for this new line, with a wide range of collaterals including signages, size charts, product tags and hangers. From the use of materials to design and implementation, we considered every minute detail and ensured that the new launch ran perfectly and smoothly, in line with their effortlessly cool brand image.


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