KLASSE14 Rainbow Collection – How do you make a brand stand out?

Colour talks lauder.

KLASSE14 strives to inspire a new generation of creative personalities and believes in continuously evolving. Recently, they relaunched one of their most colourful watch collections: “Rainbow”. However, colours can’t always be fully expressed using purely words. Therefore we helped design a campaign using the bright colours of the watch’s dial, in combination with vibrant pop elements, creating a fun mood together a funky vibe, thus making the brand really shine and stand out. The campaign is currently running on their website and on all their official social media accounts, including WeChat – where a small game has been especially designed. The game follows the concept of “Living colourfully” and is all about capturing your creativity, allowing players to choose from a series of different statement interior design elements to decorate your dream room.


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