One of the busiest shopping malls in Hong Kong: Langham Place, now occupies the newest Klasse 14 pop-up store. Through collaboration, we helped design and curate this new shopping experience.
Klasse14 wanted to introduce a new line of everyday accessories to Hong Kongers in the most distinguish and stylish way. The sense of surprise played a big role when it came to our ideation for the pop-up store, hence why the design includes spotlighting, neon accessories and holographic iconography- to catch passes attention.
We wanted to give customers an engaging and personal experience, by installing many infinity and selfie mirrors, it optimized photo taking opportunities and encourage them to share the store on social media. Overall, the design makes the pop-up noticeable from afar and leaves a lasting impression.
With headquarters based in Hong Kong, Asia League is a competitive basketball league platform for premier club teams across Asia. We helped to revamp and modernise their brand identity, to fully embody their vision of enhancing greater connectivity and collaboration between lovers of the sport throughout Asia. In order to build and create awareness towards three major events that they hosted this year, we helped to design and develop strong key visuals in various adaptations, that not only were a strong reflection of their new brand revamp, but also were aesthetically eye-catching and bold, which ultimately helped create increasing hype and excitement towards the biggest basketball tournaments held in Asia.