.

VISA – How do you empower an iconic brand?

So much more than just a payment device.

A set of branding tools were defined for VISA, providing card issuers with guidance and inspiration to efficiently align their values and objectives with the VISA brand. Implementing the toolkit’s methodology allowed clients to use design as a storytelling tool and better express their personalities.


http://brandingrecords.com/wp-content/uploads/2017/07/Temp-01-6.jpg
http://brandingrecords.com/wp-content/uploads/2017/07/Temp-02-6.jpg
http://brandingrecords.com/wp-content/uploads/2017/07/Temp-03-7.jpg